Cellular thematic reach motorola barbie and LG Prada

The VW375 Pink for girls, who will market CTI, will be sold exclusively in the chain C & A. The LG KE850, a mobile phone sophisticated and sensitive to the touch, which was launched in Europe at 600 euros, will be operated by Movistar and Personal

To strengthen the positioning of the brand and close with precision and creativity to a particular niche market are some of the objectives pursued by cellular companies to join forces with shops specializing in high-end design as Ricky Sarkany, Jessica Trosman, and Dolce & Gabbana Armani.

In our country, in the coming days will be launched to market the LG Prada, a joint creation of this brand of luxury clothing and accessories and signature technology LG Electronics, which since March 2007 is available on the European market, as reported to Infobaeprofesional.com.

The LG KE850, a mobile phone sophisticated, elegant and sensitive to the touch, was launched abroad at a price of € 600, a figure that could be retained in the local market price or a little lower. At least two service providers, Movistar and Personal, marketed the device, which will begin shortly promotions.

A launch already won the street is the Motorola VW375 Pink for girls, who CTI tematización with the image of the Barbie doll, Mattel, which will be sold exclusively in the chain C & A.

Indeed, the idea of creating a cell for that segment of consumers born from the clothing store. The cell, which form part of a limited edition, will come with decals and within a pack that respects the branding of the blonde articulated.

Subjects
Why weave companies such agreements? According to Fernando Ambrosio, manager of marketing for Motorola Argentina, "the goal is not to generate a gigantezca sale of such products or redirect part of the portfolio of the company to undertake actions that group but niche to generate word of mouth and more positioning" .

At the international level, one of the most resonant launches Motorola was made alongside the duo of designers Domenico Dolce and Stefano Gabbana. With these partners presented a version of the ultra-slim MOTORAZR V3i, an appliance or female, a golden color that simulates a bath of gold, which were injected only 1000 units in Europe.

But if it comes to premium designers, we must mention the signing of Jessica Trosman, which Motorola introduced their teams V3, V8 and K1, the latter with a value of approximately $ 999.

"What we are interested in working with a partner was Trosman aspirational brand, which refers to design, whose name is known in Argentina and abroad. That will point to a target niche. Then we develop these models where design is the most important part of the product. In addition, we create an environment to use the phone, which is what can exhibit it as an accessory of his clothes, "says Ambrose.

The agreement between the companies includes a line of t-shirts designed exclusively for the advertising campaign SEND, which marks both made together, and the reactivation of Motorola's presence at the premises of the mark with exhibitors, postcards and plotting the glasswork.

Last year was a series of joint actions involving the participation of Motorola in parades Jessica Trosman. In addition, the creatively designed a range of accessories for computers, MOTOTattoos (specially designed stickers to customize teams) and content, such as screen savers or funds.

High impact
Others who closed ranks late last year were Samsung Eelctronics and fashion and lifestyle company that made Giorgio Armani in Milan double Theatre presentation: the cell Giorgio Armani luxury-Samsung and the spring-summer 2008 collection of creative .

The new device showed that spirit collaborators: a full touch-screen LCD 2.6 "and an aesthetic and graphic interface and hearing that reflects the" modern simplicity "Armani. The size of a credit card and just 10.5mm thick, the cell goes into the palm of one hand.

Samsung also elected Beyonce Knowles to promote the launch of mobile Ultra Music F300. The pop singer comes act as ambassador of the new apparatus. It was also the star of television commercials, which were used to count on the support of Samsung throughout his European tour.

The main feature of the Ultra Music is guaranteed energy savings of 30% in the battery, thanks to its system "OPUS". In addition, it includes FM radio and Quick PC Sync function, allowing the user to create and organize a music library.

Gold and Silver
In our country also allied with Nokia Ricky Sarkany, who presented in the last two winter mobile devices with exclusive content and accessories for autumn-winter 2007 collection of designer.

The Nokia 8801 Silver Sarkany, which has digital camera, FM radio, MP3 and Bluetooth connectivity, is listed at $ 2999 (Free). The device includes two covers, one for the day and another for the night, along with an exclusive portfolio of that collection.

Meanwhile, the 6131 Gold Collection has a Bluetooth headset Gold edition and a specially designed sleeve. Also, the mobile device, which can only be purchased at local chain Garbarino, is preloaded with an exclusive wallpaper of the limited edition and the backstage of the last campaign designer.

Gold Sarkany The Nokia 6131 has a 1.3 MP digital camera, FM radio player and mp3, bluetooth, and microSD memory card to expand its storage capacity.

For its part, Nokia Sarkany 8801 Silver Collection will include two covers, one for the day and another for the night, along with an exclusive portfolio of the Fall Collection - Winter 2007. You will also have a preloaded wallpaper designed by Ricky Sarkany exclusively for this limited edition.