LG Shine blatant sales

The LG shine, the second mobile phone in the Black Label series of LG Electronics, is already an instant sales. Within 1 month after the launch knows this spectacular European handset sales. The popularity of the LG shine is immense; within 1 month is the designtoestel sold in Europe more than five months in South Korea. Also the sales surpass those of the LG Chocolate from the same period in the past year.

The leading British retail chain Phones4U, the LG shine after the launch two weeks in a row in the first place in the list of best-selling mobile phones. The British dagverkoop was during this period averaged over 2,000 aircraft. According to the Mobile Tracker of MOBILE Magazine is the LG shine even the most popular mobile phone in Great Britain. In the rest of Europe the picture is virtually the same. Also in the Netherlands, Germany and France are the sensational sales. Since the introduction of the Shine in Europe there are more than 200,000 phones sold. A verkoopaantal that even the results of the popular LG Chocolate surpasses. From the predecessor of the LG shine in the same period last year approximately 160,000 copies sold.

LG has been in contact with the huge sales of the Shine again proven as a world leader in mobile designtelefoons says Skott Ahn, President and CEO of LG Electronics Mobile Communications Company. It is a tremendous achievement for the Chocolate passed to strive for in terms of European sales. It is also proof that our onderzoeksgebaseerde approach in terms of design and marketing works.

B.H. Kim, president of LG Electronics Netherlands: The LG shine enjoyed before, during and after the release an overwhelming interest from the media and consumers. The LG shine is already weeks in the top 3 of most phones sold in the Netherlands. This underlines the class of our different design team and the attraction of the LG brand. The LG Chocolate has set the bar high in terms of sales and design. It is incredible that the sales of the LG shine those of the LG Chocolate have already surpassed.

The LG shine owes its popularity partly to the consumer that LG exported in the development of the device. It came on the refined design, which has emotional appeal. For some time before the LG Shine brought to the market, the company improved its strategic Buzz Marketing. This is marketing with the focus on opinion leaders, including celebrities, bloggers and review experts. This way, the expectations of the LG Shine stepped up. According to the company owes the LG shine in particular its success in the sophisticated design, the premarketingactiviteiten and the excellent relationship that the Korean elektronicagrootmacht with consumers.

Characteristics


2-megapixel CMOS camera with flash
Auto & night, macroshot & continushot, 4 x digital zoom
50MB user memory and external memory slot (micro-SD)
MP3, WAV, AAC, AAC +, AAC + +, AMR, WMA
Hands speaker
Flight mode
Personal Music Composer (humming, keyboard and scoremodus)
Video & voice recording & playback
Multitasking with music (during and SMS, camera, menu and games)
1,000 phonebook
Stereo Bluetooth (V1.2)
USB Mass Storage & PC sync
Document viewer (ppt, doc, xls, pdf, txt)
Specifics


EDGE tri-band: 900/1800/1900 MHz
Size: 99.8 mm x 50.6 mm x 13.8 mm
Weight: 125 grams
Display: 240 x 320.2-inch TFT QVGA 262,000
Speaking / Standby time: 150 minutes / 200 hours
Battery: Lithion-Ion 800 mAh
Accessories and price
LG Electronics, the LG shine with a standard designheadset. In addition, buyers find a reisoplader and USB data cable in the package. The LG shine has a verkoopadviesprijs of 449 euros (incl. VAT).

About the LG Black Label series
The popular LG Chocolate is the first hits in the stylish Black Label series. LG adds a new attraction to this series: the LG shine. Black Label is an extremely high topklasseproducten where a line of eye-catching design and excellence go hand in hand. Mobile phones in the Black Label series are much more than just fashionable items of designtoestellen. They form a distinctive category in itself. LG Black Label combines with a stunning design with high technical innovations. As a result a product range as designicoon simultaneously generates emotion n affordable.

About LG Electronics
LG Electronics is one of the world's largest producers of consumer electronics and a technological innovator in the field of information, communications and electronics. 80 subsidiaries employ more than 82,000 people worldwide. LG Electronics is the world's largest producer of plasma displays, CDMA handsets, air conditioners, equipment for optical storage, DVD players and home cinema systems. LG Electronics is divided into four business units: Mobile Communications, Digital Appliance, Digital Display and Digital Media. The global turnover for 2006 amounts to over 38.6 billion dollars.
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