The PRADA phone from LG: mobile innovation in exclusive Italian design

LG and PRADA launch the first mobile phone with full touchscreenbediening
Almere, January 24, 2007 - LG and the internationally renowned fashion house PRADA introduce the first mobile phone with a touchscreen that is fully operable. The PRADA phone from LG (KE850) is a real breakthrough in the world of mobile telephony. This unique, stylish and elegant device is equipped with very advanced touchinterface.

LG and PRADA have worked closely on every aspect of this product from development to marketing. With attention to every detail combines these mobile phone PRADA high-quality with the unique technical innovations by LG. The contribution of PRADA goes beyond just the design of the exterior and also covers the user experience. Examples are the advanced touchscreenbediening, ringtones, included content, accessories and the exclusive leather cover. All this was inspired by classic Italian-timbered.

The PRADA phone from LG is the first mobile phone that fully operate with a touchscreen. This is the traditional keyboard disappeared. The extra large LCD screen makes the complete visual impact, allowing the user the ability of the device can best exploit. These have included the 2 megapixel camera with Schneider-Kreuznach lens, video player and Document Viewer. All these options are contributing to the exceptionally slim and sleek look of the device.

The flashing icons on the device disappear when the phone is not in use. Then get it a pure and undistorted black appearance. The phone is ultra thin (only 12 mm) and still equipped with a range of multimediafunctionaliteit, including an MP3 player and versatile features for messaging. Users can easily expand the memory to store pictures, music and film.

The PRADA phone from LG is available mid March 2007. The retail price is 599 euros. From the end of February 2007 is the device already available in the United Kingdom, France, Germany and Italy, via the dealer network and a selection of LG PRADA stores. Later will also countries in Asia. For more information and specifications www.lgpradaphone.com.

Features


Capacitive touchscreen
Music player (MP3, ACC, ACC +, WMA, RA)
Music multitasking (Messaging)
Video Player (MPEG4, H.263, H.264)
Macromedia Flash UI
Document Viewer (ppt, doc, xls, pdf, txt)
Specifics

EDGE Tri-Band (900/1800/1900)
Dimensions 98.8 x 54 x 12 mm
2-megapixel CMOS camera with LED flash
Input for external memory card (Micro SD)
Innerpack battery 800mAh
Bluetooth 2.0, USB 2.0, USB Mass Storage